Discover What Sets Your Community Apart
Discover What Sets Your Community Apart
If you've falling short of the monthly move-in and revenue goals, it's beyond time to discover untapped opportunities and enhance performance.
It's time to hire The Age-Gency for a new perspective, and a roadmap that will lead to recovery.
We aren't a marketing agency. We are a partner who will guide you to revenue by operationalizing sales, marketing, and customer service for true market differentiation.
Let's explore what makes your community desireable.
Do you have a solid grasp on who your target audience is? Are there groups you haven't considered? We analyze your exisiting database and compare the prospect profile to those already living in your community. We dive deeper and discover untapped opportunities that are right under your nose.
When you ask a salesperson what makes their community different, you will hear exactly what the competitors are saying. It's the service, the care, the socialization, the activities, the people. So, which is it? Do you want to know what REALLY makes you different? Hire us to find out.
Your best salespeople are your PEOPLE. The smiling residents and staff. The happy & relieved family members who know their loved ones are in good hands. We will collect their testimonies for use in your marketing materials and sales scripts to help convert leads to move-ins. Plus, we will ensure that all staff know the stories that make your community unique.
Lola Rain, Chief Explorations Officer, will stay 6-nights at your community (Sunday through Saturday) and discover what it is like to live there and work there. She will join the activities and immerse herself into the lifestyle of an independent or assisted living resident.
Throughout the stay, Lola documents the areas your community excels. She isn't an undercover agent or secret shopper, she is there to highlight what makes the community special. The strengths are the fuel that will help the sales team connect with prospects.
At the end of the week, Lola prepares a 5-section report: marketing enhancements, sales conversion techniques and best practices, life enrichment highlights, PLUS resident testimonials and staff stories formatted for marketing use. You will receive a 30-60-90 day operational action plan.
Sunday: Arrive late afternoon, check in and get settled in a guest apartment, or local hotel if guest suite is not available
Monday: Meet the team, review the life enrichment calendar, and join the activites
Tuesday: Eat with the residents, build rapport, record testimonials
Wednesday: Shadow the sales team to learn how they use marketing materials and the database
Thursday: Capture staff member stories (great content for the careers website!)
Friday: Learn from the sales team, review CRM and create a look-alike audience
Saturday: Say good-bye to the wonderful people in your community
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.