Hire an expert you trust
Hire an expert you trust
If you are facing occupancy challenges and falling short of your monthly move-in and revenue goals, it's time to discover untapped opportunities and enhance performance.
Hire The Age-Gency as your senior living consultant for a fresh perspective and a strategic roadmap to census recovery. We are a partner who will help you navigate the complexities of sales, marketing, and customer service to achieve true market differentiation. Let's explore what makes your community desirable.
Do you have a solid grasp on who your target audience is for your senior living community? Are there groups you haven't considered when addressing occupancy challenges? Our team of senior housing consultants analyzes your existing database and compares the prospect profile to those already living in your community. We dive deeper to discover untapped opportunities that are right under your nose.
When you ask a salesperson what makes their senior living community different, you will often hear the same responses as their competitors: it's about the service, the care, the socialization, the activities, and the people. But what truly sets you apart? If you're facing occupancy challenges and want to discover what really makes your community unique, hire us to find out.
Your best salespeople are your PEOPLE. The smiling residents and staff in your senior living community. The happy and relieved family members who know their loved ones are in good hands. We will collect their testimonies for use in your marketing materials and sales scripts to help convert leads to move-ins. Plus, we will ensure that all staff know the stories that make your community unique.

Lola Rain, Chief Experience Officer, will stay up to 6 nights at your senior living community (Sunday through Saturday) if a guest suite is available. She will participate in activities and fully immerse herself in the lifestyle of an independent or assisted living resident, gaining insights that can help address occupancy challenges.

Throughout her stay, Lola documents the areas where your senior living community excels. She isn't an undercover agent or secret shopper; Lola is there to highlight what makes the community special. The strengths identified will serve as the fuel for the sales team to connect with prospects and convert them to future residents.

At the end of the week, Lola prepares a 5-section report addressing occupancy challenges, marketing enhancements, sales conversion techniques, best practices, life enrichment highlights, PLUS resident testimonials and staff stories formatted for marketing use. And you will receive a comprehensive 30-60-90 day operational action plan.
Sunday: Arrive late afternoon, check in and get settled in a guest apartment, or local hotel if the guest suite is not available.
Monday: Meet the team and discuss the occupancy challenges facing our senior living community. Review the life enrichment calendar and join the activities.
Tuesday: Eat with the residents to build rapport and gather testimonials for our senior housing consultant services.
Wednesday: Shadow the sales team to learn how they utilize marketing materials and the database to address occupancy challenges.
Thursday: Capture staff member stories, which will provide great content for the careers website and highlight our vibrant senior living community.
Friday: Learn from the sales team about their strategies, review the CRM, and create a look-alike audience to attract more residents.
Saturday: Say good-bye to the wonderful people in your community.
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